Cognitive Media Analysis of Skills and Learning

Moira O'Neil

This report from the FrameWorks Institute’s Core Story on Education Project analyzes and identifies media frames regarding skills and learning. The report finds that skills and knowledge are narrowly framed in mainstream news outlets. Media coverage typically presents skills acquisition in individual economic or financial terms, focuses primarily on cognitive skills, and neglects the importance of quality learning environments and interaction among social, emotional, and cognitive processes.

Americans view learning as a profoundly individual endeavor. The media represents a strategic lever for widening public discourse about learning.